Newsletter Archive

Greetings Dear Purrfumery Friends!

It has been an incredible, whirlwind year – and it's only February! The kitties and I have been getting ready for one special occasion after another. Of course, the one we all have on our minds right now is...

Valentine's Day!

Did you know that Valentine's Day is my favorite holiday? What's not to adore about a holiday that celebrates love and friendship? It's been my favorite holiday since I was a kid. My dad would bring home little heart-shaped cupcakes with our names on them – they were gorgeous and such a treat! My dear friend Meryl and I have continued the tradition of sharing the love with friends and family. Every year, we get together and make buttery, heart-shaped Linzer tarts for the special people in our lives. We put a dollop of jam in the middle... Yum!

If you are looking for a special gift to give to someone you love on Valentine's Day, the kitties and I have lots of ideas! For something opulent and totally amazing, try a bottle of my Honey perfume, an absolutely regal blend of Moroccan and Bulgarian roses, sandalwood, vetiver, Madagascar vanilla, honey and beeswax from the Purrfumery's own bees. I crown this gorgeous scent with rare antique clove, pomegranate and pink grapefruit. Gorgeous!

Bed of Roses, one of my limited edition scents, also makes an incredible gift for someone special. Bed of Roses features an accord of nine exceptional rose distillations from around the world, cushioned by aged sandalwood and rich cognac with accents of tuberose, boronia, orange blossom, and green mandarin. I crown Bed of Roses with rose leaf absolute, a rare and incomparable material from the history of perfume, seldom made today.

Or how about giving a friend or someone you love an ornate, heart-shaped Scent Charm? We fill our decorative brass lockets with Rose Jasmine and Jasmine Orange Blossom solid perfume – luscious scents created in a base of vanilla-infused organic jojoba oil with beeswax from the Purrfumery's own bees. Scent Charms hang on a soft velvet cord and are a hit with perfume lovers of all ages!

Need more ideas? I'd be delighted to help you find the perfect scent treat, my dear Purrfumery friends! Just call or email me for an appointment at 510-528-8040 or laurie@purrfumery.com. And, as my special treat for you, I will include a free, heart-shaped Rose Jasmine Scent Charm with all orders over $150 until February 14. Happy Valentine's Day to you and yours!

The Purrfumery Goes to Google

In late January, I visited Google and took employees on an interactive and experiential journey that explored the magical union between bees, flowers and natural perfume. It was an amazing afternoon, and I was thrilled to be able to share the message that without bees there are no flowers, and without flowers there are no boanical perfumes. Google employees had a chance to smell some of my most intoxicating natural materials, including Assam oud (the most expensive essence in the world), 100-year old Indian sandalwood, organic Persian Rose Otto, and sacred mitti attar. We talked about how it all starts with bees and flowers, and how beekeepers (like those who maintain the Google hives) are so important to life as we know it! Thank you, Google, for hosting us!

Changes in Purrfumery Leadership

Buttercup, the little fairy cat who loves to play and chase a ribbon, has stepped up as Chief Fun Officer (CFO) at Velvet & Sweet Pea's Purrfumery. Buttercup is shaking things up and taking us back to our roots in custom perfumery. This is a wonderful transition that allows us to continue creating the products our Purrfumery friends love, while also opening a new door to exploration and wonder.

We are delighted to present to you our Custom Perfume offerings, inspired by Buttercup's endless curiosity and love of play and adventure...

The Ultimate Gift – A Custom Perfume Experience

Our Custom Perfume offerings begin with a Perfumery Adventure, where you have an opportunity to experience the aromatic treasures from my vast collection. You will be amazed at how powerful your sense of smell can be and the array of memories and associations that emerge during our time together! The essences you are most drawn to become the basis of several formulations I will send you to sample. I will revise your favorite formulation at your request, age the new scent, and within two to four months, you will receive your very own liquid or solid perfume in either a gorgeous Brosse French crystal bottle or decadent jewel-box.

Imagine, my dear Purrfumery friends! A scent that is all yours, created from the essences that transport and fascinate you! This is an extraordinary opportunity to tap into your most neglected sense – your sense of smell – and immerse yourself in a sensual and highly personal journey.

The choice is yours...

To learn more about Le Rêve, Le Rêve d'Or, La Passionata and La Royale Custom Perfume Experiences, call or email me, or visit us online.

Until next time...

Peace, love, purrfume, and kitty cats,

~XOXO, Laurie

Velvet and Sweet Pea’s Purrfumery
Receives Leaping Bunny Certification

Leaping Bunny certified!

After many months of hard work, the Purrfumery has officially received its Leaping Bunny certification, which certifies not only that we do no animal testing (of course!) but also that none of the ingredients we use have been tested on animals by the companies we buy them from. This was a long process because it involved contacting and receiving documentation from each and every supplier we deal with or may deal with in the future – no small job as we source ingredients from all over the world!

This certification is important to me because I believe strongly in putting my personal values into my business, and I want my company to completely reflect my cruelty-free ethics and values. What I learned while undergoing this process was fascinating, revealing, and upsetting – animal testing in the perfume and cosmetics industry is far more widespread than most anyone realizes. I hope to write more about the certification experience at a later point, and to share some of the illuminating things I learned about the certification process and the status of animal testing in the industry.

Learn more about the use of animal musks in perfumes, a cruel practice that affects even the natural perfume industry: Animal Musks: The Dark Side of Perfume

Newsletter Archive

Press Articles and Reviews

January 2012 Newsletter
December 2011 Newsletter
October 2011 Newsletter
August 2011 Newsletter
May 2011 Newsletter
April 2011 Newsletter
January 2011 Newsletter
December 2010 Newsletter
November 2010 Newsletter
September 2010 Newsletter
July 2010 Newsletter
May 2010 Newsletter
April 2010 Newsletter
February 2010 Newsletter
January 2010 Newsletter
November 2009 Newsletter
September 2009 Newsletter
August 2009 Newsletter
June 2009 Newsletter
Leaping Bunny Certification

Magazine Articles

Sniffapalooza Magazine
Diablo Magazine
Your Wedding Day

Interview by Ambrosia Jones in PerfumePharmer, 05/2011

Review of Honey perfume by Monica Miller of PerfumePharmer blog, 05/2011

Review of V&SP'SMojito and Black Cat Eau de Parfum in "Now Smell This" blog, 05/2011

Review of Bed of Roses" perfume by Monica Miller of PerfumePharmer blog, 05/2011

The Art of Composing Fragrances Naturally by Yuko Fukami

Bed of Roses, Best of Scent 2010 ScentHive

Bed of Roses, Best of Scent 2010 in CaFleurBon

Bed of Roses Rockstar Rose by Monica "Skye" Miller of CaFleurBon

Velvet & Sweet Pea's Black Cat by Beth at Perfume-Smellin-Things

Velvet & Sweet Pea's Songbird, by Trish at Scent Hive

Perfume-Smellin' Things, by Beth Gehring

Scents of a Woman, by Joan Morris,
Contra Costa Times

Honey Perfume Review, Scent Hive

Narcissus Poeticus Perfume Review, Scent Hive

Le Parfumeur Rebelle Review, Cat's Meow

All...